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Wellness Starts Within dearcloud is an AAPI-founded team of beauty industry experts who joined forces to create intentional, researched-backed wellness essentials composed of today’s best-loved (and most effective) ingredients. Each skin-perfecting formula is curated from South Korea, with a blend of high-performance elements for radiance, clarity, and youthfulness – from start to finish. Advanced Protection with Korean Innovation This Keith Haring-themed sunscreen combines artistic inspiration with broad-spectrum UVA and UVB protection, making it a standout choice for reliable daily sun care. Blurring Primer for a Flawless Finish This color-adapting sunscreen doubles as a hydrating, blurring primer, delivering a smooth, poreless base—ideal as a primer for face before makeup. Hydrating & Soothing Korean Sunscreen SPF 50 Enriched with Aloe and Cica, this lightweight formula cools, hydrates, and helps reduce dark spots and blemishes while offering powerful UV defense. Made With Love This sunscreen is Cruelty-Free, Vegan, and Made with love in Korea so you can enjoy conscious, well formulated skincare essentials. From the brand An AAPI-founded team of beauty industry experts who joined forces to create intentional, researched-backed wellness essentials composed of today’s best-loved (and most effective) ingredients. Each skin-perfecting formula is curated from South Korea, with a blend of high-performance elements for radiance, clarity, and youthfulness – from start to finish. Body Care Visit the Store Face Visit the Store