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B0BDTKG6J5 From the manufacturer About Us Cornell McBride, CEO and President of MRL, began his career in the health and beauty aids industry in 1973 when he and fellow classmate Therman McKenzie founded M&M Products Company. Their revolutionary product Sta-Sof-Fro was the softening product developed for African-American men’s hair, making it manageable and easy to comb. Due to its success, M&M Products Company was able to introduce other brands that became internationally known. By the mid-80s, M&M Products had revenues and four national brands: Sta-Sof-Fro, Sof-N-Free, Moxie, and Curly Perm. In 1989 Cornell McBride and his partner sold M&M Products Company to Johnson Products. The Design Essentials hair care system was launched in 1990. Cornell McBride envisioned a program that combined direct distribution of premium, quality hair care solutions with the education and knowledge to effectively use them in the salon and at home. See More