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Product description ZERO TOLERANCE FOR TOXINS In today’s world there’s constant exposure to unwanted chemicals. Dr. Sheffield’s Natural Toothpaste offers toxin-free daily brushing - no fluoride, no synthetics, no GMOs or artificial flavors, colors, no sweeteners or preservatives. Even without all these additives, it truly cleans, freshens and soothes the mouth CERTIFIED NATURAL TOOTHPASTE Dr. Sheffield Natural Toothpaste is certified by the natural products association and, as such, must follow strict guidelines set out by the NPA to merit the seal. The NPA natural standard is based on natural ingredients, safety, responsibility and sustainability. EVERY BOX HAS A STORY Meet and learn about Dr. Sheffield by downloading our new AR APP (Augmented Reality) and have Dr. Sheffield talk directly to you. Text 1850 to 28594 to download and to view special offers. TOOTHPASTE IN A TUBE IS BORN When it was first invented by Dr. Washington Wentworth Sheffield, a respected dentist from New London, Connecticut Toothpaste in a Tube Is Born: In the mid-1870s, in between tooth cleanings and dental surgeries, Dr. Sheffield found time to formulate a ‘creme dentrifice’ that his patients said ‘left a very pleasing taste in their mouths,’ replacing the unsavory, grainy powders of the time. A short time later, Sheffield’s son, Lucius, came back from Paris with the idea to put toothpaste in tubes after seeing the local painters use collapsible ones – and the rest is history. Dr. Sheffield’s invention has yet to be surpassed and his natural formulation even more relevant today. When Dr. Sheffield conceived his ready-made toothpaste in the mid-19th century, there were no sweeteners like saccharin or foaming agents like sodium lauryl sulfate. See More