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GIOVANNI 2chic Frizz Be Gone Leave-In Conditioning and Styling Elixir leaves tresses polished, shiny, smooth, and controlled without weighing you down. We've harnessed the power of nature with botanical-infused products that will have you feeling amazing every day. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics. From the manufacturer 2chic is to . . . Banish Frizz Hydrate and Nourish Define your style with a professional finish. Frizz Be Gone anti-frizz conditioner, hair care, and styling products leave tresses polished, shiny, smooth, and controlled without weighing you down Botanical Extracts The anti-frizz hair products in this high-performance collection work to smooth and moisturize the open cuticles that can lead to frizziness with our proprietary Dual Complex of Shea Butter and Sweet Almond Oil, Luxurious Appearance In our 2chic Frizz Be Gone product collection, we have harnes…