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From the manufacturer Keep Your Blonde Hair Cool FOR BLONDE & SILVER HAIR COLOR BALANCE PURPLE SHAMPOO When blonde hair loses its cool, reach for this instant, corrective shampoo for color-treated hair that ditches unwanted yellow tones. The unique formula -- designed to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks, while safeguarding the vibrancy of color-treated hair – banishes brassy warmth, shields hair from the elements, and boosts shine and strength. Directions: Apply to wet hair. Lather. Leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week. Neutralizes yellow & warm tones... HERE'S WHY YOU'LL LOVE IT - Long-lasting results through 12 washes - Boosts shine and smoothness - Over 2X stronger hair* - Paraben-free *Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS. COLOR BALANCE PURPLE Buying Options DEFY DAMAGE Buying Options YOUTHLOCK Buying Options K-PAK COLOR THERAPY Buying Options MOISTURE RECOVERY Add to Cart HYDRASPLASH Buying Options BLONDE LIFE Buying Options Customer Reviews 4.5 out of 5 stars 14,617 4.7 out of 5 stars 6,009 4.6 out of 5 stars 816 4.7 out of 5 stars 6,473 4.7 out of 5 stars 4,949 4.7 out of 5 stars 2,146 4.7 out of 5 stars 2,311 Price — — — — EUR 20.85 EUR20 . 85 — — HAIR TYPE Color-Treated Processed, Color-Treated Mature, Dry Color-Treated Thick, Course, Curly Thin, Fine, Wavy Blonde, Highlighted HAIR CONCERN Fading, Damage, Breakage Damage, Split Ends, Breakage Dryness, Dullness, Brittle Fading, Damage, Breakage Dry, Frizzy, Breakage Dry, Dull, Lifeless Damage, Brassy, Dullness BENEFITS Repair and Protect Color Strength and Protection Bounce…