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Product description The company was founded on January 1, 1995, by Inventor, Mother, and “Lip Diva” Rose Nichols in 1995. Lip Ink’s International’s revolutionary concept began with Rose’s senior thesis project in Merchandise Marketing at FIDM-LA. (Fashion Institute of Design and Merchandising) It has since grown into a multi- million dollar international enterprise. Rose set out to invent an extraordinary Wax Free, Semi-Permanent Liquid Lip Color because she was tired of her old fashioned lip color coming off on her teeth, clothes, coffee cups, and food. Rose wanted lip color that would stay on until she was ready to take it off. She wanted the staying power of ink, without being ink. Our Mission It is Rose's intent to create a product so unique, so Powerful, so Revolutionary it empowers women from all walks of life to experience the FREEDOM AND CONFIDENCE of wearing LIP-INK Wax Free Semi-permanent Cosmetics LIP INK INTERNATIONAL will touch and enhance over 1 billion women's lives! Our Vision "As an Inventor, I dream, aspire, desire and create in a way that supports women of all walks of life, with a special devotion to add the main ingredients of joy and magic into every product we create." - Rose Nichols Our Philosophy Lip Diva and LIP INK International are aligned as one in shared fundamental beliefs, ethics, and intentions to provide guidance, foundation and structure to make decisions, that are safe, natural, healthy, recyclable, organic, kosher, renewable resource solutions that support our Lifestyles of Health and Sustainability (LOHAS), 24-7, global, friendly, world. It is our deepest desire to empower, inspire, and transform through awareness, to go beyond illusion with creative, enjoyable, breakthrough ideas. Application Instructions Step 1 Begin by purifying…