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GIOVANNI Eco Chic Frizz Be Gone Super Smoothing Anti Frizz Hair Serum improves hair elasticity, silkens tresses, and defines style. It's the perfect sealant that locks in color and provides extreme heat protection, and locks in hair color. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the 1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics. From the manufacturer Eco Chic Hair Care Invigorating Hair Care Eco Chic helps repair dry, damaged, and color-treated hair. The invigorating ingredients rejuvenate your hair whether you're cleansing, conditioning, hydrating, or holding. Botanical Extracts Looking to rejuvenate, strengthen, and gorgeously restore your hair? Eco Chic formulas are bursting with nutrients and organic-oil blends. Luxurious Appearance Conditioning coconut and moisturising shea butter are added to help you regain that luxurious appearance and softness once again. Eco Chic is for hair that looks and feels flawless. Cruelty-Fre…