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Product description Carolyn Aronson is a successful stylist, entrepreneur, philanthropist and the founder and CEO of It’s a 10 Haircare, one of the only female-owned professional hair care brands in the world. A self-made entrepreneur, Aronson began her career with 20+ years as a hair stylist - It’s a 10 Haircare was born out of her frustration with brands that produced dozens of products with single benefits and hard-to-follow claims. So, working with some of the US’s most talented chemists, she set out to create a collection that delivered full, salon-quality results in just one bottle. She began with one product, Miracle Leave-In, and the line quickly rose to fame through pro hair stylists, who shared the cult-favourite product with their clients. It's a 10 hair care products provide exceptional results designed to deliver a combination of 10 benefits – all in one bottle.