Title: GUESS Hooded Zip-Up Jacket

Meta Description: Stay stylish and warm in this GUESS hooded zip-up jacket. Find the perfect fit and elevate your outerwear game. Shop now!

Keyword Strategy & Optimization Notes:

This improved title and description incorporates several SEO best practices:

• Brand Focus: “GUESS” is prominently featured, ensuring the listing appears in searches for the brand.
• Product Specificity: “Hooded Zip-Up Jacket” accurately describes the product, targeting relevant searches. Adding “zip-up” is crucial as it clarifies the closure type.
• Benefit-Driven: “Stay stylish and warm” highlights the jacket’s benefits, encouraging clicks.
• Call to Action: “Shop now!” motivates immediate engagement.
• Keyword Variation: Using variations of keywords (e.g., “hooded,” “zip-up,” “jacket”) will help improve search engine ranking.
• Conciseness: Both title and description are concise, fitting within character limits for search engine display.

Further SEO Enhancements (Beyond Title & Description):

To further optimize this product listing, consider including:

• High-quality images: Multiple photos showcasing the jacket from different angles and in various settings.
• Detailed product description: Include information about materials, features (pockets, lining), sizing, and care instructions.
• Structured data markup: Implement schema.org markup to help search engines better understand the product.
• Customer reviews: Encourage customer reviews to build trust and social proof.
• Link building: Promote the product listing through social media and relevant websites.

By implementing these strategies, the online visibility and conversion rates for the GUESS jacket listing can be significantly improved.